The two major aspects of search engine optimization are off page optimization which mainly refers to the backlinks and on page optimization. On-Page optimization refers to the things that you can do and the changes that can be made within the website. On-page optimization is a process that is entirely under our control. It is one of the key things that should be given more importance for the website to get better ranking in the search engine results. The process of on-page optimization includes optimizing the content in the site and HTML source code to be more SEO friendly.
The on-page optimization has equal importance as off page optimization when it comes to ranking of the site in the search engine results. The content in the site is one of the major parameters in on-page optimization. The content of the site refers to everything that is present in the site that includes text and every other graphics that is used in the site. Good content creation is mandatory to better SEO results. In an SEO perspective, good content refers to the content that is easily relatable and the one that the capability to supply the demand to the visitor of the site.
On-Page SEO is more about human physiology. If a site is built in such a way that it engages the users, then there are good possibilities that the visitor will spend more time on the site which increases the average dwell time. If not it is the other way around. We make sure to build SEO friendly sites that can engage the users with a good user interface and exceptional content developed by some most creative and talented brains in the industry. For any business, a properly optimized site is a great asset that it can possess.